Our Web Business Guides
LP Web Development's Guides are a series of FAQs designed to help you understand the basics of website operation and icommerce, along with an understanding of the terminology used. You need an appreciation of these issues in order to discuss solutions with colleagues and consultants. You can see the list of guides on the menu at right.
Internet technology is a complex area and requires experience in order to understand. However, it is simply another business tool, and employed in much the same way as offline marketing or product research. It is an important area but needs specialists to manage it correctly and generate the best return on investment.
The terminology, though, may be obtuse - and you need to have a basic understanding of it to comprehend what your consultants are telling you. Here, we have provided a guide to web business terminology by explaining a series of important terms related to the operation of an online business, and some of the decision-making processes such as when to spend money on organic or paid traffic.